High-fidelity prototype
Selected screens from the final Figma build.
A marketplace that connects small & medium businesses and event organizers with nearby, transparent suppliers — designed end-to-end in Figma.
Where it started. I kept hearing the same story from small venues and event organizers: finding reliable suppliers is slow, opaque, and biased toward big marketplaces. Local suppliers exist, but discovery is hard, and quality isn’t obvious.
The leap. I framed a BHAG for SeekSupply: empower local economies by making supplier discovery fast, transparent, and aligned to each business’s standards. From there I ran a full design process, problem research, HMW prompts, and a Business Model Canvas to anchor value, customers, and channels.
Design thinking in action. I built personas for owners, managers, and suppliers, mapped their journeys, then wrote the user flows: onboarding, sourcing with filters that actually matter (MOQ, lead time, certifications), requesting quotes, and maintaining preferred lists. A storyboard clarified the “day-in-the-life” pain points, and the data model captured relationships between businesses, suppliers, products, and orders.
From lo-fi to hi-fi. I sketched low-fidelity screens to test flow assumptions quickly, then iterated into a high-fidelity prototype, a polished e-commerce experience tuned for SMEs and events: quick supplier search, transparent profiles, comparable quotes, and repeatable re-orders.
Selected screens from the final Figma build.